Consumer behavior and marketing communications

Identifying 2 companies that have faced specific issues related to consumer behavior and new technology in relation to marketing communications and an integrated marketing communication process. Things to consider are how marketing communication messages influence consumer decisions, how brand decision makers respond to marketing communication messages. Need to identify issues and how they solved those issues in relation to the above.

At least 200-300 words per company and references.

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Team development- Avoidance of accountability

According to the authors of the text avoidance of accountability is one of the major team dysfunctions. Especially in larger organizations, there exists a number of interrelated variables in relationship to any essential outcome. Therefore, there always appears to be an excuse or another person or group to blame for failure in reaching a key organizational outcome. Based on an experience you’ve had with a working team or group how has the avoidance of accountability caused major team dysfunction as described in the course text? What impact did this have on their work?

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What are the key objectives of Human Resource Planning?

HRM Strategic Management Questions

1. What s strategic human resource management?

2. What are the key objectives of Human Resource Planning?

3. Describe the two major models of strategy for strategic management discussed in the text. Compare and contrast the models

4. Describe how human resource planning (HRP) is integrated with strategic planning.

5. How does strategic HR differ from traditional HR?

6. What implications do the anticipated changes in age of the workforce have for the management of human resources?

7. What are the barriers to strategic HRM?

8. What is the Balanced Scorecard?

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Writing a High School Proficiency Exam Criterion and Standard

Direction on writing a criterion for a high school senior academic proficiency exam, then write the standard. How do standards and criteria affect sampling?

Provide an example and explain. What are some barriers to effective evaluation design and sampling? What are some barriers to the validity of evaluation design and sampling?

Best definition of criteria vs. standards was given to me by my neighbor, a high school principal. Criteria is what we want the students to know; standard is how well we want them to know it.

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Key Success Factors (KSFs) of Apple, Inc.

The assignment is to write a 3-4 page paper on the key success factors (KSFs) of Apple addressing the below questions and using 4 or more web references.

1) KSFs are those attributes and competencies that have the greatest impact within the marketplace and Apple seems to be a good example of this. What are, or have been, Apple’s key success factors?
2) Are these KSFs likely to be the same in the future?
3) Finally, what industry changes are on the horizon that might have an impact on the significance of current or future key success factors?

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Reducing Readmissions: Brief to the Board of Directors

In an effort to reduce the high costs of health care, health care executives, physicians, and clinical staff establish guidelines to minimize the rates of readmissions for patients. While certain medical conditions may require that patients are readmitted into health care organizations, for less urgent or extensive medical conditions, ensuring that health care service is administered effectively the first time will go a long way in minimizing readmission. From a financial standpoint, patient readmissions constrict health care services, resources, and staff that would otherwise be used to treat new patient cases. From effective health care delivery, a patient who is readmitted may be an indication of poor quality health care delivery, ineffective process workflows, or inefficient patient care.

For this Assignment, review the resources for this week. Reflect on how health care executives might address the board of directors of a health care organization in order to reduce readmissions. Within the context of Medicare reimbursements, how will reducing readmissions benefit the health care organization?

The paper needs to be at least a couple of pages.

  • Prepare brief to the board of directors explaining how you, as the chief executive of the hospital, would implement strategies to reduce readmissions within the context of Medicare reimbursement. Be specific and provide examples.
  • Be sure to include support from the literature.
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Legal Implications on HR of Employment Law, Commitment to Diversity, and Affirmative Action

Five questions on legal implications on HR. Just a few sentences for each question.

1. From what you have read, do the employment laws affecting the private sector work as they are designed to in the U.S.? Have they worked in the past? Do they need to be revised in light of new topics related to employment? Please defend your discussion. Provide employer examples/court case examples and research information.

2. Is it necessary for a private-sector organization to make a public commitment to diversity? What are the pros and cons associated with doing so? Provide employer examples and research information not previously mentioned.

3. What should these terms mean to the private sector HRM manager: “reverse discrimination” and “affirmative action”? What is the U.S. Supreme Court’s stand on reverse discrimination and affirmative action? What do these terms mean?

In what ways are anti-discrimination efforts and valuing diversity in the workplace related, and not related? How do the terms “reverse discrimination” and “affirmative action” relate to an organization’s anti-discrimination efforts? To their diversity initiatives? Provide employer examples.

4. Top management has just learned that there now is another union organizing effort going on. This is the third time in four years that the hourly employees have tried to unionize; the vote margin is narrowing. As an HR manager in this union-free company with 500 plant (hourly) employees in one location in a large industrial city, what actions during an organization drive will you recommend to top management to strive to remain union-free at this late date? There are long-service, poor-performing employees who are the push behind the organization effort each time. Each year it is the same. They are viewed by supervisors as “troublemakers.” They aren’t valuable employees by any means.

Top management wants to hear what you recommend after you conduct research.

5. You are a newly hired compensation manager in an organization that makes packaged cupcakes and other snack bakery items. There are 1450 employees in your one location. You are currently union free. Your organization has a total rewards program but does not know if the total rewards program is cost effective. What numbers are needed to determine whether or not what is offered is worth the administrative hassle, headaches and total labor costs involved? Specifically, discuss one important metric that needs to be measured in the process of evaluating the impact of your firm’s total rewards program on recruitment, motivation/productivity and retention levels. How would you go about gathering and/or separating out, and analyzing the information needed?

Keep in mind that hiring a consultant is not an option. Top management feels they have spent enough and want some concrete recommendations from you. This task is yours in your new role as compensation manager.

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Alliances with Companies

Strategic alliances and joint ventures are often preferred strategies to enter foreign markets and to avoid classic mistakes such as the cookie example. Has your organization (choose examples from among your team members) been successful in forming alliances with companies in other countries? Why or why not?

What advice would you give to your organization’s leadership? In your response, be sure to define what you mean by a “successful” alliance?

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Risk in Treating Infant Syphilis

An infant was born to a mother with a prior history of syphilis; decision was made to treat the infant from congenital syphilis. Order was written for one dose of “Benzathine Pen (penicillin G150, 000U IM”.

Physicians, nurses, and pharmacist unfamiliar with the treatment, Pharmacist misread the dose in both sources as 500,000 units/kg, a typical adult dose, instead of 50,000 units/kg, due to lack of a pharmacy procedure, error was not detected, nurse unfamiliar with the various form of penicillin G. After about 1.8 ml was administrated, the infant become unresponsive

a. A risk manager’s role in addressing the events described in the case study The Joint Commission requirements for reporting sentinel events for a hospital

b.Steps a risk manager must take to address these events.

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Strategic Initiatives for Resolving Issues

Choose an organization you are familiar with and conduct some online research of the company’s goals, mission, and vision. Now, conduct a similar search on challenges the company recently faced. You may find these challenges on the company’s Web site or other Web sites.

Determine what the company’s strategic initiatives must be for the next year, two years, and five years. Explain how your suggested initiatives would help resolve the company’s problems and meet new challenges. Briefly explanation

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