International Marketing current issue

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TOPIC: CULTURAL/SOCIAL
Students are encouraged to be aware of current marketing issues that are taking place both domestically and globally. To ensure active learning, students must be able to understand theoretical concepts and apply them to relevant cross cultural or cross national contexts. Students are required to:
Identify and select one referenced news article that is related to the tutorial topic of the week. The
referenced news article should be no more than four months old and may be sourced from either print or
online news publications.
Report on how the referenced news article relates to the tutorial topic of the week. The report should not
exceed 200 words.
Discuss the implications of the referenced news article at the tutorial.