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Marketing Plan

  1. Describe your company and its product in terms of its marketability.
  2. Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
  3. Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
  4. Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.
  5. Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.
  6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
The specific course learning outcomes associated with this assignment are:
  • Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.
  • Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.
  • Determine the elements of marketing research.
  • Use technology and information resources to research issues in marketing.
  • Write clearly and concisely about marketing using proper writing mechanics.
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Marketing Plan

Week 1: Topic Proposal (10 points)
You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4, the breakeven analysis in Week 5, and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures, please).Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don t hesitate to post them in the Q & A Forum this week.
This has been done already, its the restaurant that I uploaded.
Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of the Week.
Week 5: Price Strategy/Breakeven Analysis (50 points)
One of the most challenging decisions faced by marketers is setting the price for their products and services. In order to select the right price, you need to ensure that you ll be able to cover your costs and meet customers needs at a price that they are willing to pay. You will need to perform a breakeven analysis to determine the best price. Chapters 13 and 14 outline six steps that organizations follow to set price. Follow these six steps (as listed on page 322 in the text) to set prices for your product or service and perform a breakeven analysis. Submit your price strategy/breakeven analysis via the Week 5 Dropbox for grading and feedback. Be sure to incorporate any feedback provided by your instructor into your final Week 7 Course Project.
Complete the analysis using the six steps in the pricing process, which you can follow in the text starting on page 323 with step 1….and following through Chapters 13 and 14 to page 360. These pages will walk you through the steps and calculations for this assignment.
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Marketing Plan continued for the hot potatoe Pricing Strategy and Channel distribution Pricing..

Marketing Plan continued for the hot potatoe Pricing Strategy and Channel distribution
Pricing strategy and Channel Distribution.
1. Determine and discuss a pricing strategy (Penetration or Skimming).
2. Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
3. Identify any legal and ethical issues related to the pricing tactics.
4. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
5. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.
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Marketing Plan and Customer Satisfication “Student’s Eden

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
  • Discuss implementation activities that positively impacted customer satisfaction.
  • Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.
Write your initial response in approximately 300 500 words. Apply APA standards to citation of sources.
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Marketing Plan for Costa Coffee

Considering the great plans for the coffee shop, this author utilizes the company s background information and employs marketing models, theories, and competes to propose and develop a three year marketing plan for Costa coffee. The plan will include market segmentation, targeting and positioning alongside its growth opportunities, and also explore marketing and promotion strategies.
The plan focuses on the following elements:
a. Mission statement
b. Product service
c. Target market
d. Market segmentation
e. Competition
f. Marketing mix
g. Pricing structure
h. Promotion mix
i. Sales forecasting
j. Market attractiveness
k. Business strength
l. Strategic plan
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The marketing plan power point

In a PowerPoint presentation, create an executive summary of your findings from M6: Assignment 2. The presentation should be approximately 6-8 minutes (or 10 slides) and should include a statement of the problem or topic of M6: Assignment 2, a concise analysis of the findings, and a recapitulation of any main conclusions or recommendations found in M6: Assignment 2.
Also make sure to incorporate specific details from M6: Assignment 2 to highlight or support the summary. All writing should have proper grammar and spelling. All references should be properly cited in APA format.
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MARKETING PLAN

The project will be on a hands-free headset that is attached to computers and phones. It would be
voice activated So we have a product and a targeted market (operational managers and frontline workers that want to spend less time at the desk and more time in the field or on the production-line floor. We need to set strategies that follow these objectives.
We need to find ways to promote this product. I have found that during this economic downturn, companies are more willing to buy tools that help workers be more productive instead of giving raises. We could use this to our advantage in promoting this product.

The only issue we have is to determine how much technology to put into this headset to make sure it is comfortable for the consumer and compatible to the information systems the computer headset will be linking up to. Here is a possible name (Linked Head Gear).

My Part is:
An explanation of the importance of marketing to your selected organization’s success.
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Marketing Plan

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.
Directions:
Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.
The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?
In your marketing plan, be sure to include the following sections:
  1. Executive Summary and Table of Contents
In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.
  1. Situational Analysis
A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:
  • Market summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing
  1. Marketing Strategy
The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:
  • Mission
  • Marketing objectives
  • Product positioning
  • Marketing mix (4 Ps)
  • Marketing research
  1. Financials
The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:
  • Sales Forecast
  • Profit targets
  1. Controls
The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

  • Milestones
  • Implementations and timelines
  1. Summary
The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.
Remember to review the grading criteria as you write the plan to ensure you address all needed elements.
Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.
Write an 8 12-page report in Word format. Apply APA standards to citation of sources
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Marketing Plans

Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed.
Provide a quick definition of marketing plans using your text. Include the following:
  • Using an article from the library s full-text databases, discuss an example of how a marketing plan helped make a product or service successful.
  • On the other hand (using an article from the library s full-text databases), discuss an example of how decisions in a marketing plan led to failure.
  • Analyze what was different in the 2 examples.
This section of the paper should be at least 2 pages in length.
In a marketing plan, objectives are created that can be used to gauge progress. You can have some fun with the concept. Movie studios pay stars a lot of money to star in what they hope is a blockbuster. But as you know, there are lots of box office failures. Consider the following:
  • Using an Internet search, find a movie that failed. Provide a quick overview of why the movie was considered a failure.
  • Applying what you have learned about the concept of market plans, extrapolate what could have gone wrong in the studio s plan with regard to forecasting demand for the project.
This section should be at least 2 pages in length.
Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketers must learn to do solid research in support of upcoming projects. The Unit 1 Individual Project is a research paper and should address the following: Provide a quick definition of marketing plans using your text. Include the following: Using an article from the library s full-text databases, discuss an example of how a marketing plan helped make a product or service successful. On the other hand (using an article from the library s full-text databases), discuss an example of how decisions in a marketing plan led to failure. Analyze what was different in the 2 examples. This section of the paper should be at least 2 pages in length. In a marketing plan, objectives are created that can be used to gauge progress. You can have some fun with the concept. Movie studios pay stars a lot of money to star in what they hope is a blockbuster. But as you know, there are lots of box office failures. Consider the following: Using an Internet search, find a movie that failed. Provide a quick overview of why the movie was considered a failure. Applying what you have learned about the concept of market plans, extrapolate what could have gone wrong in the studio s plan with regard to forecasting demand for the project. This section should be at least 2 pages in length. The assignment requires the use of articles from the library s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier. Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like I , we , and you are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations. Your assignment should contain a cover page, an abstract page, and a reference page (in addition to the body). The body of the paper should be 4 5 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 7 8 pages in length.
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